Types of WeChat Public Accounts: Subscription vs. This is a powerful way to get initial traction through Cost Per Click advertising. WeChat ads include a feature enabling to have a “One click follow” button enabling users to follow a WeChat Official Account. It can’t, however, be shared on your timeline.Īfter a user completes a payment with WeChat Payment offline, it is possible to invite them to follow your WeChat Official Account. The name card can be shared directly with a specific friend, or to a group. You can share the name card of a WeChat Official Account in order for a friend to follow it. It is most useful if users are already familiar with your brand and trying to find it on WeChat by typing its name.
However, this tool is not very “fuzzy” (you have to write the name of the account fairly accurately) and is not really used for discovery. WeChat contains a search tool for Official Accounts. They are also ideal for online conversion, for instance at the bottom of an article written about your brand by a Key Opinion Leader (KOL).
Wechat official account safety guard Offline#
QR codes are perfect for any offline use: they can be added inside your stores, on your products, during your events.
Wechat official account safety guard code#
WeChat users can scan QR code which is included in web pages or articles within WeChat (by long-pressing the QR code) or offline by using WeChat’s embedded QR code scanner. Unlike in Western countries, QR codes are a very popular way to access content. Upon clicking on your article, users can access your account page by clicking the name of your account at the top of the article. The most common way of acquiring new followers on WeChat is through WeChat Moments (the WeChat equivalent of the Facebook timeline). There are several ways WeChat users can find and follow WeChat official accounts.įinding an account from the WeChat social timeline (also called WeChat Moments) How do users find WeChat Official Accounts? The platform realizes all-round communication and interaction with specific groups of text, pictures, voice, and video, forming a kind of the mainstream online and offline WeChat interactive marketing method. This account is interoperable with a QQ account. The WeChat official account is an application account that a developer or merchant applies for on the WeChat official platform. It also plays as a window in the corporate public relations, especially the certified official account has stronger credibility which can establish an authoritative image in the hearts of users.
In the WeChat ecosystem, the functions of the WeChat official account include brand promotion, a well-run official account can build a very positive brand image.
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